The commercial networking between you, your buyers and your suppliers, as well as colleagues from other companies, helps you find business connections that work.
Networks can further develop into business clusters that can be sector specific (e.g. LED industry), horizontal (e.g. techniques and skills to design new products), as well as vertical (e.g. supply chain).
What are the benefits of working within a business network?
Starting a new business is always a challenge and even more so if the business is proposing innovative products of services.
Market South assists your start-up once it is knowledge-based or research-related; it entails an innovative approach in its operations; or it exhibits a potential for export.
Finding suitable investors is one of the biggest challenges for the entrepreneur in an enterprise's early stage.
Typical investors are financing professionals, they are not experts in technology areas.
They think in terms of business and finance and evaluate on these merits.
So how can you learn to seek investment?
Innovation is not only about developing new technology, it can also be managerial, organisational, or marketing-based.
It is also about using existing technologies in new contexts.
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